What is Coaching?

Coaching is:

  • The process that occurs when a client and coach set aside time in order to explore difficulties which may include the stressful or emotional feelings of the client.
  • The act of helping the client to see things more clearly, possibly from a different view-point. This can enable the client to focus on feelings, experiences or behaviour, with a goal to facilitating positive change.
  • A relationship of trust. Confidentiality is paramount to successful coaching. Professional coach will usually explain their policy on confidentiality, they may, however, be required by law to disclose information if they believe that there is a risk to life.
Coaching is not:
  • Giving advice
  • Judgemental
  • Attempting to sort out the problems of the client
  • Expecting or encouraging a client to behave in a way in which the coach may have behaved when confronted with a similar problem in their own life
  • Getting emotionally involved with the client
  • Looking at a client's problems from your own perspective, based on your own value system

Coaching Appproaches

follows mainly two consellung approaches:

Humanistic Approach

Humanistic coaching recognises the uniqueness of every individual. Humanistic coaching assumes that everyone has an innate capacity to grow emotionally and psychologically towards the goals of self-actualisation and personal fulfilment. Childhood events and difficulties are maybe considered, but not given a central role in the humanistic coaching process. The humanistic coaching process is client-centred, the cetral theme is the belief that we all have inherent resources that enable us to deal with whatever life brings.
Client-centred coaching focuses on the belief that the client is the best expert on their own thoughts, feelings, experiences and problems. The Coach aims to show empathy, warmth and genuineness, which they believe will enable the client's self-understanding and psychological growth.

Behavioral Approach

The Behavioural Approach to coaching focuses on the assumption that the environment determines an individual's behaviour. How an individual responds to a given situation is due to behaviour that has been reinforced as a child.
Behavioural coaching evolved from psychological research and theories of learning concerned with observable behaviour, i.e. behaviour that can be objectively viewed and measured. Clients might be taught skills to help them manage their lives more effectively. The Coach uses the skills of listening, reflection and clarification, but rather than use them as a process of revealing and clarifying the client's thoughts and feelings, the skills would be used to enable the coach to make an assessment of all the factors relating to the undesirable behaviour.

Coaching Process

understands coaching as a process, which is based on a comprehensive analysis of behavior, personality, and the environmental conditions, in family as well as in school and with peers. Every coaching process includes the following phases

  • initial problem finding interview (learn more)
  • diagnosis sessions, including e.g. anamnestic and goal oriented interviews, (maybe) questionnaires, psychlogical and clinical testings (learn more)
  • discussing results with clients and explain recommendation/advices for behavior treatments (learn more)
  • if needed additional specialized training sessions (learn more) and/or supervising sessions
  • closing meeting and evaluation of the advance (learn more)

is headquartered in Cairo, but works also allover Egypt.